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    As a search marketer or Facebook user you might already know that you have the freedom of choosing a vanity URL (“username”) for Facebook pages.
    This represents, of course, one of the greatest opportunities that this social media platform
    offers. After designating the username, the URL of your page will
    change into something like this “www.facebook.com/username”.
    To choose your username, access this page. Choosing a Facebook username allows businesses to incorporate generic keywords for SEO purposes.
    There is a blacklist of generic usernames that users are not able to
    register, but we are sure that there is enough freedom given to
    use generic usernames, or to mix up actual names with other
    generic keywords. We recommend you to be careful when you choose your username because it is intended to better represent your brand’s identity and personality.

    AdWeek believes that, in the future, Facebook might punish pages that use
    generic usernames by revoking status publishing rights.
    If you want to stay clear of such risks and be proactive, it is smart to embrace what is original or
    specific for your brand. Research shows that people can remember meaningful words
    easier, so do not forget to do this to turn your web address into the link
    your fans will keep in mind. Be aware that in order to be
    able to choose it, your page has to reach 25 “Likes”.
    You can only have one username for your Page or profile and you can’t claim a
    username someone else is already using.

    Usernames can only contain alphanumeric characters (A-Z, 0-9) or
    a period (“.”). Periods (“.”) and capitalization don’t count as part of a username.
    For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
    Usernames must be at least 5 characters long and can’t contain generic terms or extensions (ex: .com, .net).
    You must be an admin to create or change
    the username for a Page. Your username must adhere to the Facebook Statement
    of Rights and Responsibilities. Keep in mind that
    new Pages may not immediately be able to create a
    username and that your Page’s username may be removed because of inactivity.

    Also, whenever you choose to share the link to your web page, the
    short description that you provide will be there along with the avatar,
    the page name, and the vanity URL. Now that you know this, try to think of it like this:
    optimizing your Facebook page starts like any other SEO process.
    You can look at the title of the Facebook
    page as the Meta Title Tag and you can consider the number of likes and the short description as being the Meta
    Description. Now that you know this, you should acknowledge that your description should be around 135 characters in order to
    show on Google SERP.

    Do not forget, wisely completing your “about” section is mandatory.
    If you make a Facebook Page for your brand, some of the tasks
    that you will have to do include sharing captivating content.
    Without any doubt, by doing a keyword research and adding certain words in photo descriptions, status updates and while
    engaging with followers, you will further expand your SEO power.
    Take into account that Facebook makes the content on Facebook Fan Pages indexable by search engines.
    In this case, Google also places a higher value on the first word of the post,
    so be sure that it is relevant.

    Furthermore, the first 18 characters of a post can become a meta description for search engines.
    As you can see in the Google searches, the engine itself chooses what
    to use as meta data. Digital marketers will easily notice that our article’s meta description was used for the
    Facebook page as well when it was indexed by Google.
    This makes us believe that basic SEO is still a powerful tool.
    We are all aware of the growth rate that local SEO has.
    This is important because using SEO on a national level is
    becoming more competitive each day. Local business owners
    might find it absurd to compete on such a scale, so they might think local for online marketing.
    Consumers are depending more on their smartphones and tablets to accomplish their
    searches.

    This is especially true for local searches. In order to get the online visibility, you have to make sure that
    you adopt the right strategy for your social channels.
    This is why an increasing number of businesses have adopted local strategies
    to enrich their SEO efforts, according to Audience Bloom.
    Social media presence is one of the most important factors for
    increasing visibility and domain authority on a
    local level. Facebook will help you as soon as you start to create your page.
    This is the reason why it is very important to complete
    everything on your “info” tab, including the phone number
    and address. But why does it matter? Well, according to Ad Week, the address, city,
    country and zip code will help index your brand
    for local SEO.

    All the details that you add will make you feel trustworthy in the eyes of Facebook and your
    followers as well. It will also give you the chance of including more keywords as well and, as we all
    know, Google really cares for all the social media pages that offer specific information. This will help by driving relevant
    traffic to your site. Did you already start to optimize for Facebook?
    Backlinks are not useful only for your website, but for your Facebook profile as well.
    Search Engine Land claims that we have to perceive links
    as recommendations. If we have a good friend that recommends eating at a specific restaurant,
    we take that into account. If several friends do this, we will be even more tempted to
    go for a fancy dinner there.

    The more important the pages that link to your page
    are, the more it will trust your page. If your website is highly
    popular, creating links from there to your page will bring you a
    nice advantage. This will add to the credibility and
    your page will have a good opportunity to climb easier
    in the search ranking. What you have to do is pretty easy, according to Hootsuite.
    Do not miss the opportunity of linking to your business or
    brand page. Use your website and the articles from your
    blog, if you have one, to include links. If other good ranking domains do the same and mention it, you
    will boost your ranking in no time. This will also help to tell
    people that you are active in the social channels and will further help to use your Facebook page for SEO.

    You usually post Notes to inform or even create engagement with your fans.
    They are an easy way of informing fans of important news about your
    business or even updating customers on a current crisis.
    Even if you are aware of this or not, Google seems to
    search and index the Notes that come from Facebook fan pages.
    This is true only for business pages and it does not apply to personal profiles.

    The Notes give you the chance to add keywords rich text and this can be
    used to increase your fan page’s ranking for Google or Bing.

    It is very wise to place keywords in the title and all over the Note as
    well.

    You can also add photos, which gives you further chances to add keywords in the caption.
    If you choose to write a Note about a Google Penguin update, you might want
    to make sure that you include words such as “Google”,
    “Penguin”, “Google Update” and “SEO” in the title, body and in the photo captions.
    When adding them, simply think of what your customers will look for.
    If followers start to comment on your note, this will add value and it will have even more chances
    to rank well. If the comments also contain several keywords, it will add further
    weight.

    You can increase the visibility of the Note by tagging
    other Facebook friends. If you post content that creates engagement, your followers will more likely
    tag others in their comments. As you can see, the Facebook Note is indexed and it appears in the fifth position. If
    we further inspect the Note we can see that it uses the brand name as the first keyword in the title, which is a
    good idea in this scenario. If you want to further boost the SEO of your website you shouldn’t ignore the power of social media.
    Facebook can help you get high-quality backlinks and
    increase the authority that your domain has.

    This can help you be on Google’s first page for certain keywords and you can benefit from more traffic.

    As we have talked about Notes before, think a bit of how much this can help your blog.
    If you write an article on your blog, you can create a Facebook Note and add a few quotes from your blog post that are keyword
    rich. Before posting it, make sure that you also suggest followers to visit your website in order to read
    the whole article: “for more about the Google Penguin update, check this article”.
    If you include a hyperlink here, you will already have a strong backlink to your domain.

    This will add to your website’s authority and will probably
    drive more traffic as well. You can see a quick example by looking at the ending of the Rackspace’s
    Note that we have mentioned before. The “about” tab:
    a lot of users are as curious as cats and will most likely visit your profile to your website.
    This gives you a great chance to lead users to the great
    content that you have on your domain. The profile and cover picture: without any doubt, these can be
    the most clicked on spaces of your page, especially if they stand out.

    Group description: besides being a great option for conversation, the “about”
    section is a great place to insert a link to your
    website. We can look at Reputation Management as being
    both art and science at the same time. There are a couple of ways of bumping down highly ranked negative reviews or posts, but how can we use it for this purpose?
    From a Reputation Management point of view, the advantages of social media sites are that if you have a high ranking profile page you will appear higher in a search
    engine’s results page than other incorrect or negative
    information.

    There might be moments when you see information that you might want to be removed, but you are unable to do so.
    Facebook users have the ability to “Like” pages and
    send personal messages as well. In the About section of your business page, you can also find information about the brand,
    its corporate headquarters, retail locations, and so
    on. It is very important to include as much information as possible in your
    social media profile because you will use it to outrank other pages that refer to you or your company.

    If you do a Google search of “Starbucks” you will notice that its Facebook, Twitter and other social media site pages are ranked highly.

    This is the advantage of using social media for Reputation Management, according to Reputable and paying attention to it will help
    you in the long term. If it is impossible to remove an undesirable
    post, what you can do is to use social media profile pages
    to outrank those pages that write negative reviews about you
    or are trying to flame you. A simple search for Pringles will make you realize how much their website and social media helps them
    out. The first results page is filled with results that come
    from their website, Wikipedia, Twitter and as much as three Facebook results.

    Whoever searches for this brand has to go through
    a couple of pages to find some negative reviews about it and this is a great advantage for the SEO world.

    It is very important to have a good amount of followers, fans, friends and likes and to use
    the proper keywords to be able to outrank other pages in the search
    engine. Keep in mind that you will also receive reviews on your Facebook page as well, but
    here you will be able to respond to it. Think of the negative
    articles or reviews that high profile companies can receive.

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